Brand Manager

The role

This is not a coordinator role. This is not a role where you execute someone else's plan. This is a role where you come in, understand a portfolio of premium spirits brands, build the plans, own the execution, and make sure the results are felt — by our producer partners, our distributor network, and ultimately the consumer.

You will work at the intersection of brand strategy, trade marketing, and commercial execution across global markets. You will support a portfolio of producer partners who rely on AliasSmith to grow their presence across Europe and beyond.

What the role looks like:

• Build and execute brand plans for a portfolio of premium spirits across global markets
• Own the relationship between AliasSmith and our producer partners on all things brand — communication, reporting, investment decisions, activation planning
• Create the bridge between brand strategy and commercial execution — making sure our sales team (KAMs) is equipped, trained, and aligned with each brand's priorities
• Translate producer investment into measurable commercial outcomes: volume growth, depletion rates, and market presence
• Develop and improve our internal brand management frameworks and processes
• Travel to key markets to support activations, distributor relationships, and producer visits

What we are looking for

You have 5–8 years of experience in brand management within spirits, premium beverages, or FMCG. You know what a brand plan looks like in practice, not just on paper. You have managed budgets, relationships, and results simultaneously.

More specifically:

• Solid experience in brand management or trade marketing within the spirits, beer, wine, or premium FMCG sector
• Understanding of distribution structures and the importer/distributor model — you know the difference between working for a producer and working for a distributor, and ideally you've done both
• Proven ability to work cross-functionally and influence without formal authority — you get results through people, not hierarchy
• Strong communicator: with partners, with internal teams, and with commercial stakeholders at all levels
• Comfortable building from scratch — you don't need a perfect process to exist before you start
• English and Spanish (working language). 
• Experience with Systembolaget, on-trade/off-trade Nordic dynamics, or European distributor markets is valued but not mandatory

What matters most to us beyond the CV: You are curious, commercially driven, and relentless about follow-through. You see a brand plan as a living document, not a presentation that gets archived. You push for results but bring people with you. You thrive in ambiguity and find structure where others see chaos.

 What we offer

• A role with real scope and real impact from day one — you will own your portfolio, not assist someone else's
• Direct access to a management team and founders who are genuinely invested in your growth
• A competitive salary package including variable compensation tied to results
• 25 days vacation + Swedish statutory benefits
• International travel as a structural part of the role — European markets, Mexico, and global partner visits
• A clear path toward expanded scope and leadership responsibility as the company grows
• The chance to build your career in one of the most interesting and fastest-growing categories in global spirits: premium Mexican spirits

The honest part

AliasSmith is a growing company, not a finished one. We have the infrastructure, the portfolio, and the ambition. What we are building now is the brand management culture and capability that turns our distribution strength into lasting brand equity. That takes someone who is willing to build, not just manage.